Environmental Communication in West Sulawesi: The Role of Media and Technology in Nature Conservation Campaigns
DOI:
https://doi.org/10.30863/palakka.v5i2.7405Keywords:
Environmental communication, media, technology, nature conservation, West Sulawesi, environmental campaign.Abstract
This research aims to analyze the role of media and technology in nature conservation campaigns in West Sulawesi and their impact on increasing environmental awareness in local communities. The main focus of the research is how mass media and digital technology are used as ecological communication tools to disseminate information, increase public participation, and encourage behavioral changes in maintaining rich and diverse local ecosystems. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders, including government officials, environmental activists, local communities, and media and technology practitioners. In addition, content analysis was carried out on ecological campaigns distributed through various media platforms, such as television, radio, and social media, as well as environmental-based technology applications. The research results show that media and technology play a significant role in driving the nature conservation campaign in West Sulawesi. The use of social media and technology applications has proven effective in reaching the community, especially the younger generation, and building collective awareness of the importance of protecting forest, coastal, and other natural resource ecosystems. However, challenges such as limited access to technology in remote areas are still obstacles to expanding the impact of this campaign. Therefore, this research recommends increasing access to technology and further collaboration between governments, NGOs, and local communities to maximize the potential of environmental communications.
References
Beatrice Adedayo Okunade, Ololade Elizabeth Adewusi, Foluke Eyitayo Adediran, Bukola A, O., Rosita Ebere Daraojimba, & Justice Chika Igbokwe. (2024). Technology in community development: A comparative review of USA and African Projects. International Journal of Science and Research Archive, 11(1), 1195–1202. https://doi.org/10.30574/ijsra.2024.11.1.0183
Chung, S., & Fink, E. L. (2018). One of the most cited persuasion studies but no success in replication: investigating replication using Petty, Cacioppo, and Goldman (1981) as an example [Article]. Annals of the International Communication Association, 42(1), 1–20. https://doi.org/10.1080/23808985.2018.1425100
Cooper, K. E., & Nisbet, E. C. (2016). Green Narratives: How Affective Responses to Media Messages Influence Risk Perceptions and Policy Preferences About Environmental Hazards [Article]. Science Communication, 38(5), 626–654. https://doi.org/10.1177/1075547016666843
Daneels, R., & Vanwynsberghe, H. (2017). Mediating social media use: Connecting parents’ mediation strategies and social media literacy. Cyberpsychology, 11(3). https://doi.org/10.5817/CP2017-3-5%0A
DÃaz-Pont, Joana., Maeseele, Pieter., EganSjölander, Annika., Mishra, Maitreyee., & Foxwell-Norton, K. (2020). The Local and the Digital in Environmental Communication (Joana. DÃaz-Pont, Pieter. Maeseele, Annika. Egan Sjölander, Maitreyee. Mishra, K. Foxwell-Norton, & SpringerLink (Online service), Eds.; 1st ed. 2020.) [Book]. Springer International Publishing.
Elder-Vass, Dave. (2012). The reality of social construction (1st ed.) [Book]. Cambridge University Press.
Gulbrandsen, I. T. (2020). Strategizing communication : theory and practice (S. N. Just, Ed.; Second edition.) [Book]. Samfundslitteratur.
Hanafy, Y., & Mostafa, eman. (2024). The Effectiveness of Institutional and User Generated Content in spreading Environmental Awareness among Egyptian Youth ( A Case study on Global Warming ). Journal of Media and Interdisciplinary Studies, 3(7), 1–72. https://doi.org/10.21608/jmis.2024.261151.1022
Hawley, E. (2022). Environmental Communication for Children Media, Young Audiences, and the More-Than-Human World (SpringerLink (Online service), Ed.; 1st ed. 2022.) [Book]. Springer International Publishing.
Herman, L. (2019). Handbook of Narrative Analysis (B. Vervaeck, Ed.; Second edition.) [Book]. University of Nebraska Press.
Hunt, K. P., Walker, G. B., & Depoe, S. P. (2019). Breaking boundaries : innovative practices in environmental communication and public participation (K. P. Hunt, G. B. Walker, & S. P. Depoe, Eds.) [Book]. SUNY Press. https://doi.org/10.1515/9781438477077
Ilhan, B., & Yobas, B. (2019). Measuring construction for social, economic and environmental assessment [Article]. Engineering, Construction, and Architectural Management, 26(5), 746–765. https://doi.org/10.1108/ECAM-03-2018-0112
Kaiser, W., & Meyer, J.-H. (2017). International organizations and environmental protection : conservation and globalization in the twentieth century (W. Kaiser & J.-H. Meyer, Eds.) [Book]. Berghahn Books. https://doi.org/10.1515/9781785333637
KKLHK (Kementerian Lingkungan Hidup dan Kehutanan). (2022). Sekilas Sulawesi Barat.
Koschtial, Claudia. (2021). E-Science : Open, Social and Virtual Technology for Research Collaboration. (Thomas. Köhler, Carsten. Felden, & T. Library of Congress. Science, Eds.) [Book]. Springer Nature.
Ma, P., Song, Y., & Zhang, M. (2023). Mediating and spatial spillover effects of public participation in environmental pollution governance mediated via traditional and new media [Article]. Journal of Environmental Management, 342, 118046–118046. https://doi.org/10.1016/j.jenvman.2023.118046
Ma, Z., & Nan, X. (2019). Positive Facts, Negative Stories: Message Framing as a Moderator of Narrative Persuasion in Antismoking Communication. Health Communication, 34(12), 1454–1460. https://doi.org/10.1080/10410236.2018.1499702
Nofri, S. (2013). Cultures of Environmental Communication A Multilingual Comparison (SpringerLink (Online service), Ed.) [Book]. Springer Fachmedien Wiesbaden.
Pangestu, P. P. (2021). Efektivitas Dakwah Hadis dalam Media Sosial: Analisis atas Teori Framing Robert N. Entman [Article]. Jurnal Dakwah Dan Komunikasi, 6(1), 67. https://doi.org/10.29240/jdk.v6i1.2958
Pantev, B. (2020). Husserl’s Theory of Communication [Article]. Theory, Culture & Society, 37(6), 3–23. https://doi.org/10.1177/0263276420915496
Patalo, R. G., Sugeha, A. Z., & Harlyson, Y. F. (2023). Image of the destination on interest in tourist visits ecotourism destination Clungup Mangrove Conservation. Jurnal Pariwisata Pesona, 8(2), 261–267. https://doi.org/10.26905/jpp.v8i2.11922
Pinto, J., GutscheJr., R. E., & Prado, P. (2019). Climate change, media & culture : critical issues in global environmental communication (J. Pinto, R. E. Gutsche Jr., & P. Prado, Eds.; 1st ed.) [Book]. Emerald Publishing.
Radhia, F., Cahyono, S. P., & Setyoko, D. E. (2024). Exploring User Needs for Technology Adoption in Environmental Communities. IOP Conference Series: Earth and Environmental Science, 1324(1), 012060. https://doi.org/10.1088/1755-1315/1324/1/012060
Robert Cox, S. D. (2015). The Routledge Handbook of Environment and Communication (A. Hansen & R. Cox, Eds.; 2nd ed.). Routledge. https://doi.org/10.4324/9781315887586
Sianipar, B., Kartika Cahayani, Okta Safitri, Bram Handoko, Dinda Aisyah Nurul Intan, M. Khori Kurnia Subagja, & Silitonga, F. (2024). Media Sosial Sebagai Alat Pemasaran Mangrove Pandang Tak Jemu Di Kampung Tua Bakau Serip. JURNAL KEKER WISATA, 2(2), 154–166. https://doi.org/10.59193/jkw.v2i2.251
Sullivan, M., Robinson, S., Littnan, C., & Lepczyk, C. A. (2019). Social media as a data resource for #monkseal conservation [Article]. PloS One, 14(10), e0222627–e0222627. https://doi.org/10.1371/journal.pone.0222627
Thanya, R., & C., S. (2023). Environmental Behaviour and Climate Change Promotion Impact via Social Media Platforms: A Review. Environment and Ecology Research, 11(5), 760–767. https://doi.org/10.13189/eer.2023.110506
Tian, T. (2024). The Influence of Social Media on Green Consumer Awareness: An Analysis Based on Consumer Interaction and Information Acquisition. Frontiers in Business, Economics and Management, 15(3), 125–129. https://doi.org/10.54097/3jmd3321
Trigueros, J., & Lacasa-Mas, I. (2018). Colloquy with Maxwell McCombs at the University of Texas at Austin: agenda setting, a limitless theory in a connected world [Article]. Church, Communication and Culture, 3(1), 53–74. https://doi.org/10.1080/23753234.2018.1430513
Varni, A., Thai, C. L., & Jamaleddine, S. (2024a). Using an Instagram campaign to influence knowledge, subjective norms, perceived behavioral control, and behavioral intentions for sustainable behaviors. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1377211
Varni, A., Thai, C. L., & Jamaleddine, S. (2024b). Using an Instagram campaign to influence knowledge, subjective norms, perceived behavioral control, and behavioral intentions for sustainable behaviors. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1377211
Yến, M. T. (2023). Adolescent Behavior in Promoting Community Environmental Health through Social Media. Journal of Asian Multicultural Research for Medical and Health Science Study, 4(1), 1–11. https://doi.org/10.47616/jamrmhss.v4i1.362
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish with Palakka: Media and Islamic Communication agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
